A staffing agency is a promising business to start in United states and Canada. especially since the staffing industry is expected to grow in the future. The American Staffing Association says 3.0 million Americans per day work through staffing agencies. These companies lend businesses flexibility in building staff on demand. But with increasing competition among staffing agencies, you need to attract many clients to keep up in the industry. Companies are widely growing in this industry because the market is big and also demand and supply is high.
Choose Your Potential Client
To get the right client, you need to show how well is your company and also how can they can grab the right candidates that you need to understand what he needs and that you have workers available who can meet them. Sit down with your potential client to discuss specifically what you can do for him. Show that you know a little about his industry or, if you don't, that you are willing to ask questions. also show how well you know about industry. Assess your prospect's needs and let him know what you have to offer. Don't promise too much to seal the deal; if you can't meet that promise, your reputation will take a big hit. Client will move to different staffing companies
Know Your employees
Your client wants employees who can meet his needs and can start on demand. Assess your workers for skills and pre-screen them for any red flags. If your workers learn new jobs quickly and bring a good attitude, this will reflect well on your company. As you progress in the industry you will find some clients prefer certain staffers. Do what you can to retain these star performers.
Know Your Niche
Before you try to land customers or even bring employees on board, you need to know what kind of staffing company you will run. Client needs are different, so a staffing agency can go in many different directions to achieve results. An agency specializing in general labor has a different client base from a health care staffing firm, and you can't effectively cross those lines. You also must consider whether you offer Permanent, Contract, Corp to Corp C2C, Contract to Hire C2H, Full time, Direct, temporary employees or temp-to-hire. Once you know your position in the staffing market, you can find clients within that niche. It helps if you know your area's economy and what industries need people. Once you identified potential client needs and have the workers to meet them, you can start making yourself visible.
Getting the Word Out
Staffing companies generally use a mix of marketing efforts, but word of mouth is the cheapest and most credible way to get the word out. You need to give results to the client. However, you have to earn it. Having quality employees and a good track record are the keys to that. Also, concentrate on networking among the community. Visit your local chamber of commerce, get out in the neighborhood, be seen and build relationships. Put together a quality brochure, advertise in specialty publications pertaining to your targeted industry and buy space in the local phone directory.
Online Presence
While having toeholds in social media help get your business into the public eye, the main emphasis should be to bring visitors to your website. But rather than just turning your website into an electric billboard, populate it with high-quality, usable content -- preferably something related to your niche and target market. If you can make yourself a go-to resource for information in your industry, potential clients will pay more attention when you pitch them for businesses.
